Reallocating $12,400/day from Meta Advantage+ to Performance Max. Projected +$214K revenue this month.
Marketing intelligence that thinks, acts, & delivers.
Glue42 is the agentic platform for marketing and commerce. Every signal observed, every decision reasoned, every optimization executed — at machine speed.
SOC 2 Type II · GDPR & CCPA · 10+ brands
Optimizing media for category leaders
The category
Four generations of marketing software. Only one of them thinks.
Reporting
Spreadsheets and exports. Tells you what happened — after it already has.
Analytics
Dashboards and BI. Faster to read, still waiting on a human to act.
Intelligence
ML scoring and forecasts. Predicts — then hands the work back to you.
Agentic · Glue42
Observes, reasons, acts and learns on its own. The loop finally closes — and compounds with every cycle.
The agentic loop
Not a dashboard. A system that runs.
Reporting tells you what happened. Glue42 closes the loop — observing, reasoning, acting, and learning on its own, around the clock, against the goals you set.
Observe
Every impression, conversion, margin and signal across 42+ sources — unified, deduped, and continuously refreshed.
Reason
Causal, predictive and attribution models explain what moved, what will, and what to do — with confidence scoring.
Act
Budget shifts, bid changes and creative swaps executed in-platform at machine speed, inside your guardrails.
Learn
Every outcome feeds the model. The system compounds — getting sharper with each cycle it runs.
The platform
See everything. Understand why. Act on it.
Four capabilities, one continuous loop — built on Glue OS, the intelligence layer beneath the product.
Visual intelligence
One unified surface across every channel, market and SKU. No more stitching exports — the full picture, always current.
Deep analysis
Causal, predictive and attribution modeling that explains the why — not just the what.
Strategic guidance
Ranked recommendations with confidence scores and projected impact, written in plain language.
Autonomous execution
Approved moves push straight to ad platforms and feeds — at machine speed, inside your guardrails.
Teams running Glue42 reach autonomous optimization in
from pilot to autopilot
The command center
One screen that runs the whole budget.
Performance, attribution and pacing in one live view — with the agent working underneath it. You set the goals and guardrails; Glue42 handles the thousand small decisions that hit them.
- Cross-channel attribution that reconciles to revenue
- Pacing and anomaly alerts before they cost you
- Every autonomous action logged and reversible
Glue OS · connectors
42+ native connectors. One source of truth.
Glue OS unifies, dedupes and reconciles every source into one model the agent can reason on — so spend, conversions and margin finally tell the same story.
The maturity model
From pilot to autopilot.
Autonomy is earned, not flipped on. Glue42 hands over control in stages — most teams reach full autopilot within six months.
Questions, answered
Everything you need to know.
What is Glue42?
Glue42 is an agentic marketing intelligence platform for marketing and commerce teams. It unifies data from 42+ channels, reasons over it with causal, predictive and attribution models, and autonomously executes budget, bid and creative optimizations at machine speed — inside the guardrails you set.
What is agentic marketing?
Agentic marketing is software that observes, reasons, acts and learns on its own, rather than just reporting what happened. Glue42 calls this the agentic loop: it continuously watches every signal, decides what to do with confidence scoring, executes the change in-platform, and learns from the outcome.
How is Glue42 different from a dashboard or analytics tool?
Dashboards and analytics tools tell you what happened and leave the action to a human. Glue42 closes the loop — it not only explains the why with causal and attribution modeling, it also takes the optimizing actions automatically, around the clock, against the goals you define.
What does 'pilot to autopilot' mean?
It is Glue42's autonomy maturity model. Teams start in Pilot (the agent recommends, every move needs sign-off), progress to Copilot (low-risk optimizations run automatically inside guardrails), and reach Autopilot (the system runs the budget end-to-end). Most teams reach full autopilot within about six months.
What channels and tools does Glue42 integrate with?
Glue42 ships 42+ native connectors across advertising (Google Ads, Meta, TikTok, Amazon Ads, The Trade Desk), commerce and CRM (Shopify, Salesforce, Klaviyo, HubSpot), analytics and data (GA4, Snowflake, BigQuery, Segment) and retail media (Walmart Connect, Instacart, Criteo).
Is Glue42 secure and compliant?
Yes. Glue42 is SOC 2 Type II certified, GDPR and CCPA compliant, and supports SSO / SAML. Every autonomous action the agent takes is logged and reversible.
Who uses Glue42?
Glue42 is used by retail and commerce category leaders including Discount Tire, Gap, DirecTV, Orangetheory Fitness, Playa Bowls, Tire Rack and Monarch.
Pilot → Autopilot
Hire your AI analyst. Keep your team on strategy.
See Glue42 reason over your own data in a 30-minute working session. No slideware — we connect a channel and let the agent show you the money.